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Or perhaps it’s the fact that it used to be designed specifically for high-end photographers shooting with fancy Phase One medium format digital cameras. Meanwhile: Capture One 21 version 14.0.2 was just released, and it has the official support for the Nikon Z6 II and Z7 II cameras as well as the Panasonic S1M, S1RM, and S5 cameras, the GFX 100 pixel shift files, and some bug fixes.Getting started with Capture One Pro can be intimidating. I see exactly why everyone is complaining. The way I call it: Capture One has gone out of their way to make it not so simple, confusing to understand, and with pricing getting more attention than the features of their product. You vote with your money, determining their survival. Jumping from Lightroom/Photoshop to Capture One just because of Fear of Creative Cloud (FOCC) turned out to be a false escape.īusinesses want your money, as they need it to survive. The Photography Plan has been stable, and we're now getting a reasonable stream of new features and performance along the way, as well. What I find ironic is that Capture One is doing the micromanagement of pricing changes (mostly upward) that everyone was sure that Adobe was going to do with the Photography Plan.
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I had no idea how to value their product, and thus did not upgrade. I received three different offers (that were as much 2x apart in savings!) and had already heard rumors about upcoming price changes.
#Capture one pro 21 review license#
In December I had no idea what the actual price of upgrading my license really was. The real problem I see is the confusion that Capture One has sown. And, of course, Capture One is very likely to keep running promotions as they did (excessively) in the 2021 holiday season, so there's that. Yes, they're aggressive, but you can be the judge of whether they present real value return for you. Personally, I don't have a lot to say about the prices. The company also promotes a lot of +Styles packages that increase the confusion and prices, and the monthly subscriptions cost more (US$24 and US$19, respectively) if actually paid monthly.
#Capture one pro 21 review full#
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Just to be clear, here's the current situation: Simply put, many Capture One users are feeling like new features, performance, and camera/lens support lags what they expect for what they're paying. The real complaint I keep getting is the old "value for money" one. While Silverfast pushed Capture One hard, Axcel is doing so harder, as they have to justify their purchase.
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Silverfleet themselves point to Phase One as one of their more successful investments, and claim that the software side had at an annual growth rate of 38% when Silverfast sold their investment in 2019 to Axcel (and Phase One managers). Phase One took on equity investors in 2004 (Silverfleet Capital), and were pushed hard to become more efficient and growth oriented. PhaseOne, the originator of Capture One software, turned into one of the most Western style companies in the camera business in terms of management. People want to know "why" the pricing and promotion seems to be so heavy handed with Capture One.